What is it?
Customer Relationship Management (CRM) software applications are designed to manage the whole process of interacting with your customers.
Acting as the single repository of customer information, a good CRM solution will help your business take full advantage of the value of its customer base and relations. Typically CRM systems are designed to address three key areas:-
• Sales
• Marketing
• Customer Services & Management
Why should you consider it?
If you understand your customer’s needs you’re more likely to continue to do business with them. A good CRM system, such as Microsoft Dynamics CRM, enables an organisation to maintain a complete 360⁰ view of their customer’s activities and preferences. This includes tracking addresses and contacts, order history and customer interactions such as telephone calls, emails and letters.
In June 2009, Nucleus Research, a global research and analysis organisation, published a report on the tangible benefits companies achieved by using a Microsoft Dynamics CRM application.
The report highlighted the following improvements:-
• 7% to 15% improvement in sales productivity (more if moving from ‘paper-based’)
• Up to 15% improvement in customer service productivity
• 8% increase in marketing efficiency
How can we help?
Softwerx will work with you to identify the most appropriate method of delivering the system to users within your organisation.
“Softwerx continue to demonstrate high levels of professionalism and expertise delivering innovative, customer centric xRM based solutions.” Paul White, Director, Microsoft Dynamics UK