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Cookie Policy


The purpose of this policy is to explain to users of this website how cookies are used on the site, the options for controlling the use of cookies and what cookies are used.


This policy applies to the cookies used on this website and in sales and marketing emails.


The following terms are used throughout this policy and are defined as follows:

“Cookie” – Cookies are small files that are placed on your computer by the websites that you visit. They are used in order to make websites work, to provide features, or to work more efficiently, as well as to provide information to the owner of the site such as pages visited, number of visitors etc. Some cookies also enable the display of relevant advertising when you move from site to site.

“We/us/our” – refers to Softwerx Limited, the owner of this website, company number: 03842427, registered address:26 Brook Road, Rayleigh, Essex SS6 7XJ, Trading address: Copley Hill, Babraham, Cambridge CB22 3GN.

“Personal data” – is any information which can directly or indirectly identify a living person.

“First Party Cookie” – this is a cookie that is controlled by us.

“Third Party Cookie” – this is a cookie provided by a third party e.g. Google Analytics for which we have no control over.

“Session” – If a cookie does not contain an expiration date, it is considered a session cookie. Session cookies are stored in memory and never written to disk. When the browser closes, the cookie is permanently lost from this point on.

“Persistent” – these cookies stay in one of your browser’s subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie’s file.

How We Use Cookies

We may use cookies for a number of purposes:

  • for use in Google Analytics and other services to track website traffic data, which is reported anonymously for analytical purposes; this allows us to understand how our website is used and to improve its efficiency;
  • to tailor our website to your specific needs and enable specific functionalities;
  • for advertising, ad targeting and remarketing purposes.

Overall, cookies help us provide you with a better website. They enable us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.

Types of Cookies

The UK’s Information Commissioner’s Office defines cookies under three groups:

  • Strictly necessary cookies: These are essential to enable you to move around our website and to allow the features of our website to work correctly. Without these, any services that you request – such as opening our live chat function – cannot be provided.
  • Performance cookies: These enable us to collect information about how you use our website or read our publications – for instance, which pages are viewed by visitors most frequently. All information collected in this way is used to improve how our website works or the effectiveness of the material that we publish.
  • Functional cookies: These cookies record information about choices you have made and allow us to remember your preferences. If you are known to us and we hold your details, we may use this information to help us build up your profile based on your web journey and choices. For example, if you access our website from a link in an email we sent to you, these cookies will allow us to track your web journey.

Cookie Lifespan

Cookies ‘expire’ (delete themselves from your browser) after a certain amount of time. The expiration options are:

  • Session – these cookies last as long as the user is on your website.
  • X amount of time – after a certain number of hours, days or years, the cookie will expire.
  • Persistent – these cookies will last indefinitely until the user clears their cookies.

Which Cookies Do We Use

We use third-party cookies from e.g Google Ads and Google Analytics to collect data about user behaviour. Our remarketing strategies may place banner ads on, subsequent, websites you visit. Clicking on these ads will direct you back to our website group.

We may run online advertising campaigns which are hosted by third-party vendors, including Google, LinkedIn and others who use cookies to base advertisements on information about you and your browsing behaviour, including your previous visits to our website(s).

Cookie Type Purpose Duration
_gid Performance cookie Used to distinguish users. For more information, please visit 1 Day
_ga Performance cookie Used to distinguish users. For more information, please visit 730 Days
_livechat Functional cookie Allows the live chat to function 3 Years
_lc2_cid Functional cookie Allows the live chat to function 3 Years
_lc2_cst Functional cookie Allows the live chat to function 3 Years
_lc_cid Functional cookie Allows the live chat to function 3 Years
_Lc_cst Functional cookie Allows the live chat to function 3 Years
_oauth_redirect_detector Functional cookie Allows the live chat to function 1/2 Hour
CASID Functional cookie Allows the live chat to function Session
jetpackState[message] Strictly necessary cookie Stores the state message passed back to the user across requests regarding feature activation. Session
jetpackState[error] Strictly necessary cookie Stores the state’s error type passed back to the user across requests regarding feature activation. Session
jetpackState[error_description] Strictly necessary cookie Stores the state’s error description passed back to the user across requests regarding feature activation. Session
jetpackState[module] Strictly necessary cookie Stores the state’s feature name passed back to the user across requests regarding feature activation. Session
jetpackState[privacy_checks] Strictly necessary cookie Stores features that may require additional privacy-related verification for private sites so that we can properly communicate these to the user. Session
jetpackState[php_errors] Strictly necessary cookie Stores any PHP errors found just before PHP shuts down execution. Session
jetpackState[deactivated_plugins] Strictly necessary cookie Stores the names of any standalone plugins that needed to be deactivated by Jetpack so that these can be communicated back to the user. Session
jetpackState[network_nag] Strictly necessary cookie Stores a true value if Jetpack is network-activated, and the plugin needs to communicate to the user that they must connect it on each child site of the network. Session
jetpackState[display_update_modal] Strictly necessary cookie Stores a true value if a modal containing information about the latest Jetpack release should be displayed in the Jetpack dashboard. Session
79f08280-5c63-4331-b04d-fb6f39afda51 Performance cookie Identifies end user(by browser). We set this cookie when an end user visits a marketing page or clicks a link (with tracking enabled) e.g. from one of our marketing emails. At some point of time, when a form is submitted by this end user, a new contact/lead is created/updated and we leverage the cookie available in the browser to associate previous visits with the newly generated contact/lead. If the contact is already known to us from previous interactions e.g. a form submission, and visits our website, then this visit will be logged. Persistent
319af4c0-e197-4de9-8a9b-fe98c8a2ca04 Analytics cookie To find out how much time user spent on the page Session
msd365mkttr Functional cookie This is being used for the same purpose as cookie 79f08280-5c63-4331-b04d-fb6f39afda51. The only difference is that this cookie is set on the customer domain. In some cases, we’re unable to access third party cookies (ex: safari OOB blocks) therefore we set this first party cookie to keep functionality. Persistent
msd365mkttrs Functional cookie This cookie is similar to (319af4c0-e197-4de9-8a9b-fe98c8a2ca04). The only difference is that it’s a first party cookie Session
YSC Performance cookie YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Session
SVID Performance cookie Tracks viewer for analytics and engagement data. 1 Year
We also use a number of third party applications – details of their cookies can be seen below:
Zoom Info
Microsoft Clarity

Managing Analytics Cookies

You can opt out of anonymous tracking from Google analytics here:

Further Information

If you would like any further information about the use of cookies on this website, please contact us at

Please also see our privacy notice here

Changes to this Policy

We may make changes to this policy from time to time and the latest version of the policy will always be displayed on our website. You should check this policy from time to time to see any updates. This policy was last updated on 15/11/2023.

Opting Out of Cookies

You can choose to opt out of Google cookie tracking. You can also opt out of Google’s and other third-party vendors’ use of cookies by visiting the Network Advertising Initiative.

We may also use Google’s DoubleClick’s remarketing pixels. You can opt-out of these on Google.

If you wish to turn off cookies it is usually possible to stop your browser from accepting them: